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Reasons To Swap Your UTE For A Light-Duty Truck

UTEs are not designed to carry heavy loads, so they often burn out quickly

UTEs, or utility task vehicles, are not designed to carry heavy loads. For this reason, they often burn out quickly when used for work around the home or office. Because of their size and design, UTEs also tend to ride rougher than light-duty trucks. Their narrow wheelbase makes them susceptible to tipping over on uneven roads with tight turns.

Many truckers find that owning a UTE may not really be worth the hassle. Even though they are easier to maintain than larger trucks, their small size makes them harder to work on when repairs need to be made. On top of this, UTEs also tend to get very poor fuel economy because of their relatively low horsepower and have higher maintenance costs due to less common components.

In comparison, light-duty trucks offer many benefits over a UTE for those who drive commercially or own one as a hobby. For instance, drivers may find that switching from a UTE to a light-duty truck will save money in the long run by decreasing expenses related with maintaining and repairing. They can carry heavy loads easily while still delivering great fuel efficiency thanks to more advanced technology such as turbo chargers. Additionally, light-duty trucks are generally safer for both the driver and other motorists due to their greater stability on roads, better visibility, stronger frame design, etc. One other thing to remember though is that before you can start driving a truck, you will need to get the required license, after following a course such as light rigid license training in Melbourne.

Light-duty trucks can handle more weight and stress than a UTE

Light-duty trucks are designed and built to handle bigger weights and stresses than a utility task vehicle. This is because they are made from stronger materials and have been designed with greater stability in mind. Light-duty trucks are generally safer for both the driver and other motorists due to their greater stability on roads, better visibility, stronger frame design, etc.

Heavy duty trucks have a higher resale value because they’re more durable

The resale value of light or heavy-duty trucks is greater than that of a UTE because they are more durable and reliable. Heavy-duty trucks have a higher resale value because they’re made to handle heavy loads and drive up and down the road on difficult terrains while still remaining dependable. This is not something you can expect from your standard, every day vehicle which would be considered a utility truck or “UTE”.

UTEs are more expensive to buy, maintain and insure

A UTE can cost far more to buy than a light-duty truck, and the additional maintenance costs make the price even greater.

Insurance costs will be much higher when looking at a UTE because they are generally driven further, more often and over difficult terrain requiring the need of additional safety features. A light duty truck can cost far less to buy than a UTE as well as require fewer maintenance services which ultimately lowers insurance rates.

With the introduction of new emission standards, light duty trucks will be much cleaner than they were before

These days there is a lot of emphasis on reducing one’s carbon footprint and in this sense the lighter the vehicle the better. This is because a heavy truck, no matter how new or clean it may be, will always have more of an impact on the environment than a smaller one because of the size and weight difference.

When considering a light-duty truck versus a UTE, the cost difference is not always going to be apparent. That is why it is important to do your homework before making a purchase decision. Don’t forget that before starting to drive a heavy vehicle, you will also need to spend on getting a license and follow a recognised course in heavy vehicle training in Melbourne, which may not be really required for a UTE. If you need help deciding which vehicle will work best for your needs and keep you on budget while also providing all of the benefits it is best to speak to a professional company and get their advice first. A reputed company will be able to help you out with deciding on what is best suitable for you.

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What Are Sustainable Fishing Methods?

If fish export companies in Sri Lanka do not follow sustainable fishing methods, very soon the oceans and waterways of the world will be depleted of fish. Hence, sustainable fishing is important because it can help provide people with healthy food sources that do not damage the environment as much as traditional ways of catching larger amounts of fish. It also helps prevent overfishing, which has been taking place for years now due to unsustainable practices such as trawling and longlining. If we continue practicing these harmful tactics, then soon enough there might be no more fish left. This is why reliable seafood exporters in Sri Lanka must make changes fast if we want to ensure that future generations will be able to enjoy the bounties of the ocean just like us. Here are a few facts that we need to maintain in order to provide sustainable fishing methods.

Catch and release.

Catch and release means that fish are caught but not killed. They may be released back into the wild or they may become part of aquariums and fish tanks.

This is an example of a sustainable fishing method because it helps to ensure that there will always be enough fish in the sea for future generations while also providing people with fun activities such as catching their own dinner. There are many benefits to this type of fishing, including:

Allowing more than one person at a time to enjoy the activity (you won’t feel like you’re taking too much when your friend can come along)
Helping prevent overfishing
Catch some beautiful specimens instead of killing them all instantly, which would make them impossible to study. This gives scientists plenty of opportunities for research and the ability to find out more about these animals.

Fish for food, not sport.

Fish should be caught for food and not for sport, so it is necessary to take measures for sustainable fishing. The main thing in the process of catching fish is not to kill them all at once, but rather to catch them one by one and then release them back into the water. This ensures that the fish population in the area where they are fishing remains healthy.

Use a rod and reel instead of nets or other gear that may harm the environment. When fishing, using a rod and reel is a far more sustainable method than using nets, because this does not catch as many fish at one time. When more than the number of fish you need is caught in a net, this paves the way for the fish in the area to die out.

When using a net, there is also a waste when doing so. The nets can be useless and full of holes after catching only one or two dozen fish; this causes them to lose them altogether and ends up harming other marine life, such as turtles and dolphins, who get caught in the nets by accident. This is not something that happens with rod and reel fishing because they catch just what they need for their next meal rather than anything too excessive, which then wastes resources that could have been put towards better use elsewhere. Using a rod and reel does less damage to surrounding areas where fishing occurs due to its selective nature of catching just one individual at a time instead of an entire school all at once.

Stop using dynamite to catch fish.

It harms other marine life as well as the fish you’re targeting.

Many fishermen have started using dynamite to catch fish because it’s extremely effective. You can just throw one or two sticks of dynamite into the water and come back later to pick up all the dead bodies that have floated to the surface, so you don’t even need a fishing net. Of course, this method is not good for many reasons, including its environmental impact as well as being extremely dangerous, which has led some countries to ban it completely.

Limit your fishing to areas where populations are healthy.

Before going out to fish, it’s a good idea to find out where you can fish and if the populations are healthy. There have been many studies done all over the world by scientists who research fisheries, which tell us that sustainable fishing methods include going after species that aren’t endangered or threatened, as well as limiting your catch size.

Many people go looking for big predators like sharks because they’re pretty scary, but this is a really bad thing to do. Sharks take years and years before they reach sexual maturity, so when we keep catching them, their population numbers decrease very quickly, leading to an even more dangerous situation in our oceans. The same goes with other larger animals such as swordfish, which also take decades before reaching adulthood, making these unsustainable methods of catching fish very harmful to the environment.

There are many people trying hard around the world to make sure that sustainable fishing methods become more popular than unsustainable ones, so please do your part by only supporting fisheries that work in line with these practices. We really need everyone’s help if we want our oceans and fish populations properly taken care of in a way that they can continue to produce food for us in the years ahead. The future is up to all of us because, when it comes down to it, sustainable fishing simply means taking better care of our planet together.

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Time Management for Direct Sellers

Whether you are just getting started in your exciting new direct sales venture or you are a veteran, chances are there never seems to be enough time in the day to get everything done.

It’s very easy to spend hours on the fun stuff – creating flyers and business cards, reviewing the catalog to gain more product knowledge and networking online. All of those tasks are very much necessary. However the key to time management is simply one word: balance.

Find a medium that works best for you – a calendar, online reminders, sticky notes or scratch paper. Then each and every day schedule definitive time frames when you will work on recruiting, customer service, team building, training, marketing and networking. Some tasks may take fifteen minutes while others may need two hours to complete.

To make this system work, you need to stick to your time frames. When the allotted time is completed, move onto the next task. While you are working online, turn off your email and instant message programs. Let me repeat that – turn off your email and IM! It is one of the biggest distractions.

In addition to scheduling direct sales activities throughout your day it is vitally important that you also schedule time for yourself, your home and your family. If you don’t schedule all of these essential responsibilities, something will simply not get done. Generally if something has to get shelved until the next day, it’s the crucial downtime.

Direct selling is a wonderful business. It allows flexibility and freedom. However it takes consistent time management in order to be successful. Don’t put off until tomorrow what you can do today. There is no time like the present to set your schedule and work your new time management plan!

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Email Marketing – Importance of Targeting Your Email Marketing

No manufacturing or merchandising company can survive today without the marketing efforts. These marketing efforts need to be directed properly towards the target market. If the time and money are used as well as the effort is done in the wrong direction and not towards the target market, the whole marketing campaign can fail. Keeping this in mind targeted email marketing efforts become very important. Many of the companies are using this technique today to ensure more web traffic as well as increase in the volume of business.

You can only market your product successfully if you understand the segment of the population clearly which you think is your target market. In case of targeted email marketing it is even more important. When an email marketer sends a promotional offer letter to any recipient, he or she is not sure even about the email being opened by the recipient. You need to take this issue seriously and make sure that your email is not taken as spam email. This will ensure that your marketing efforts are not wasted.

There are many benefits provided by the email marketing provided the efforts are directed towards the target market. The most important advantage this type of marketing brings is that it is far cheaper than any other means. Also, the number of people who could be contacted through email marketing is far greater. In this way the targeted email marketing becomes important. If you pay proper attention towards the promotional efforts, you will be able to get the best out of your email marketing campaign.

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Article Marketing – Why I Use Primarily Article Marketing for Traffic Generation

Article marketing of course is the process of writing articles and submitting them to the various online article directories and websites that accept articles for the purpose of generating direct traffic and back links to your website.

Article marketing is a powerful source of generating traffic and generating back links to your website. Article marketing generates traffic to your website through two primary methods. One method is that of search engine optimization that is created by the back links that are created by your article marketing.

The second method of article marketing that is quite powerful is that of creating direct traffic. To create direct traffic to your website using article marketing, you generally want to submit your articles to the top five or so article directories, as ranked by traffic volume.

One of the things that I’ve done with article marketing for traffic generation is that visitors, the traffic, that I generate using article marketing has a much higher propensity spend money with me than visitors and traffic that is generated from other sources.

This is probably the biggest reason I use article marketing for my personal traffic generation. You see, I don’t have a big ego, I don’t have to have the most amount of traffic, but one thing that is extremely important to me that my traffic converts.

I have found that traffic coming from article marketing converts, and converts very well. And that is why I use article marketing for traffic generation primarily.

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4 Key Marketing Do’s and Don’ts

Want to increase Sales? Then here are 4 Key Marketing Do’s and Don’ts…

Not happy with your Marketing Plans? Spending a lot and getting little in return? Well, first off – you’re not alone. Many of the company owners I talk to express frustration with Marketing. They feel it’s a waste of money – echoing the famous quote “I know that 50% of the money I spend on Marketing is wasted – and if I knew which 50%, I’d cut it out”. Here are 4 things you can do to cut the waste and get better results.

First, don’t confuse Marketing and Selling. Selling is, in fact, only a method of promoting your products and services. Sales people have to be told which products to sell, how the products will benefit their prospects and customers and how much to sell the products for. (Have you ever tried letting sales people set selling prices? It’s one of the faster ways to go out of business.) Marketing is deciding which products your customers will want and how much they will pay for them and then launching your products on time. Sales people have to be given “qualified leads” – they’re too costly to use for generating and qualifying their own leads – so it’s more cost effective to use the promotional techniques to do that. Marketing is figuring out which combination of the promotional techniques is needed to produce enough leads for the Company to achieve its sales targets.

Second, don’t confuse Marketing with Promotion. Using advertising (print, radio, T.V., billboards etc.), public relations, direct mail, web sites, email, or telemarketing are ways of promoting your business. Promotion is only one of 4 Marketing tools, and, before we leave it behind for a moment, here are a couple of “don’ts” regarding promotion. Don’t:

o Expect an advertisement to bring you results the first (or even the second or third) time you use it. Consistency of use is one of requirements for advertising to work.
o Be surprised if the response to your direct mail (or email) campaigns is “low”. A 2 or 3% response rate may be all that you should be expecting.

o Look for a flood of visitors to come to your web site and buy your products – unless you spend time and money “optimizing” your site for search engines.

o Forget that you’ll get better results by using several of the promotional techniques in an integrated campaign, for example follow up a direct mail or email piece with telemarketing.

Third, remember that you have 4 Marketing tools at your disposal. We’ve talked about 3 of them already – product, price and promotion. The fourth is your distribution channels – how you get your products to the end user. A couple of points to remember:

o Products – have a “life”. Some will remain in demand longer than others but none go on forever (notice how hybrid engines are beginning to appear in cars and trucks, slowly replacing the gasoline engine which has been around “forever”). Develop and launch new products before your competitors do.
o Price – follow either a high quality/high price or low quality/low price strategy. Don’t get trapped in the middle (it’s slower than letting sales people set prices but you’ll still go out of business).

o Promotion – budget to spend a percentage of your sales on promotion at the beginning of each year. Keep your promotional program going all year – don’t wait until your reps. get short of leads or sales fall off.

o Place/Distribution Channels – should be changed either at different points in a product’s life (how easy is it, these days, to find a small, independent retail store selling only computer hardware) or in the face of new technology (you can buy many of the same products from a Future Shop store or from their web site).

The 4 Marketing tools are like the promotional techniques in one way – you get the best results if you figure out the combination of all 4 that gets the best reaction from your market.

Four, check regularly that you are still focused only on that part of the total market that needs your products and can pay for them. Focus your resources on a well defined group of people or companies who share similar characteristics – including a need for your products. It’s likely to be much more profitable than chasing everyone who might, one day, have a need for your services. You can perform a reality check by thinking about what your best customer looks like. Make sure that you are only dealing with (and looking for) more people or companies like them. But remember, there needs to be enough of them, each generating enough demand, to allow you to make a profit.

If you’re doing all 4 of the things we’ve talked about you have an effective Marketing Strategy. Clearly identifying a “target” market and then applying the most effective combination or “mix” of the 4 marketing tools to it are the 2 ingredients for developing a great marketing strategy. To make it come to life – because after all it’s all about execution – insist your marketing team (in-house or outsourced) expresses all of the things that they have to do to execute the product, price and channel management strategies and their promotional program as SMART goals.

© Copyright ProfitPATH, a division of JDS & Associates Inc., 2007

Before becoming CEO of the Canadian subsidiary of a multi-national corporation, Jim gained over 25 years’ business experience in major corporations (including subsidiaries of Pitney Bowes, Xerox and ITT) in Canada and Internationally. His orientation and expertise saw him spend much of his time starting and growing new or existing businesses. Since 1997, he has specialized in helping the owners of small and medium size enterprises, successfully achieve their growth objectives. Three of the companies with whom he has worked have received Business Achievement Awards. In 1995, Jim completed an MBA in the Executive Program at the University of Toronto, finishing on the Dean’s List. He also holds a Bachelor of Commerce degree from the University of South Africa. Visit Jim’s web site [] for more information.

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The 5 Most Dangerous E-mail Marketing Myths

E-mail marketing has gone through a lot during the past 5 years or so. In the beginning, it was seen as the ultimate marketing tool — inexpensive, instantaneous, and 100% measurable. Click-through rates were the only numbers that mattered, and people were willing to open — and read — just about every single e-mail they received.

Pay attention, because if you’ve bought into any of these myths yourself, you’re in danger of losing out on a lot of potential profits.

These are E-mail Marketing Myths below :

#1: E-mail Marketing Is No Longer Effective

This is the most common misconception I hear when I talk to people about e-mail marketing. Many think that the sheer volume of e-mail that we all receive on a daily basis has ruined the effectiveness of e-mail as a marketing tool. And the fact that spam has received so much attention in the news lately also hasn’t done much to instill confidence in this medium.

A recent DoubleClick study reports that 69% of American e-mail users have made purchases online after receiving permission-based e-mail marketing.

That’s great news for companies who continue to use e-mail as a marketing tool. The fact that almost 70% of people have made purchases as a result of receiving an online promotional offer demonstrates that e-mail remains one of the most effective marketing tools in history.

#2: E-mail Promotions Will Damage My Credibility

There is a pervasive myth among some small and home-based business owners that using e-mail as a promotional tool will cause subscribers and customers to have a lower opinion of your business. Now, I’m not sure who started this rumor, but I’ll bet that it was someone who didn’t do a very professional job of putting together their own e-mail campaigns!

If you launch a poorly designed e-mail campaign, of course you will damage your credibility. The same goes for a direct mail campaign filled with spelling mistakes or an offensive newspaper advertisement. However, if you spend some time creating a well-formatted promotional e-mail that is of real value to your customers and subscribers, you will actually enhance your credibility.

In a recent report, eMarketer found that 67% of US consumers said they liked companies who, in their opinion, did a good job with permission e-mail marketing. This is proof that an e-mail marketing campaign that is well-designed and properly delivered will actually enhance your credibility among your customers and subscribers, as opposed to damaging it.

The key to delivering an e-mail promotion that your opt-in list will appreciate is paying attention to quality. Here are 3 easy steps to ensure that your customers and subscribers receive professional, quality messages from you every time:

1. Make sure that your offer is directly relevant to your subscribers’ interests. If they opted-in to learn more about gardening, don’t send them offers for candles.

2.Be sure to proofread everything you send out at least a couple of times. And get someone else to proofread it for you as well.

3.Sign up for a free e-mail address at each of the most popular e-mail services, like Hotmail and Yahoo!, and test your e-mail promotions to those addresses before you send out your mailing. This will help you catch any formatting glitches that might show up in those services.

Remember, if you are selling a product or service over the Internet, e-mail is probably the only dialogue you’ll ever have with your customers and subscribers. This means that, along with your web site, your e-mail messages are the only tools you have to build trust and credibility. If you do a professional job creating and testing your e-mail messages before sending them out, your customers will get a great impression of your business, and feel comfortable conducting business with you.

#3: My Customers Will Think I’m Spamming Them

Here’s where we need to talk a little bit about the difference between spam and legitimate, permission-based e-mail marketing. Spam is basically unwanted e-mail that has been sent by a company with which the recipient has had no prior contact. Spammers usually get their lists of e-mail addresses by “harvesting” them from newsgroups and chat rooms, or through a wide range of other unethical sources.

And studies indicate that e-mail users are well aware of the difference between the two. According to IMT Strategies, more than 80% of people feel negatively towards spam, whereas 78% of the people surveyed in a recent DoubleClick report said that they wanted to receive e-mail from their favorite online merchants.

Now, if 78% of people actually want to receive promotional e-mail from you, you’re doing terrible damage to your bottom line if you aren’t using e-mail as a marketing tool. And unless you really are spamming, you don’t need to worry that your customers will think that you are (as long as you follow a few simple rules like providing clear unsubscribe instructions). Your customers are smart enough to tell the difference.

#4: People Will Unsubscribe From My List If I E-mail Them

Another really common concern among online business people is that their customers and subscribers will start unsubscribing from their list if they receive promotional e-mails. The only time these companies e-mail their customers and subscribers is when they want to notify them of a some company event, like a move to a new location or a total redesign of their web site.

It’s true that if you never send any e-mail to your customers and subscribers, you won’t get any unsubscribes. There’s nothing for them to unsubscribe from! But what was the point of collecting all those e-mail addresses if you aren’t going to use them? The fact of the matter is that people who leave their e-mail addresses with you fully expect to receive e-mail from you. Why else would they have given you their contact information?

Still not convinced? According to a joint study recently released by The Direct Marketing Association and the Association of Interactive Marketing, 63% of companies surveyed reported that e-mail marketing was their most effective customer-retention tool. A “customer-retention tool” simply refers to a method of preventing your customers from buying products or services from your competition rather than you.

Customer-retention is one of the most important aspects of any business. Losing a customer to your competition is very harmful to your bottom line, because one existing customer is more valuable than a list of potential customers.

And remember, a few unsubscribes here and there aren’t going to destroy your business. In fact, people who unsubscribe from your list as a result of responsible, well-written e-mail marketing campaigns are actually doing you a favor! After all, why would you want to waste your valuable time and resources on people who have no interest in your offer?

#5: E-mail Campaigns Are Difficult To Design And Deliver

Whenever I’m talking with someone who insists that e-mail marketing doesn’t work, I always ask them if they’ve ever actually tried it themselves. Most of them admit that they haven’t. When asked why they haven’t tried it themselves, the answer is almost always the same: They think that the process of creating and sending out an e-mail promotion is too complicated or too difficult.

Those of us who do use e-mail as a successful marketing tool know that nothing could be farther from the truth. Once you’ve learned the basics, the process is a breeze. And there are new tools being created all the time that make the process even easier.

Now I’ll show you how easy to avoid those 5 myths above and convince you that e-mail marketing is still the best way to make great success on your internet business.

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The Message Market Medium Match And Why It Should be A Vital Component Of Your Marketing Strategy

The message to market to medium match is the most important principle of marketing. If you understand how these three factors interact you will get a much better response from your advertising and marketing. However, if you ignore or de-value the importance of these three factors you will be settling for less money and lower responses. Before I get into how these factors work together I want to take a brief moment to explain what these terms mean.

Message. This one is the straightest forward of the three, and it generally refers to your sales message. These are the words you communicate to your prospect that are used to convince him / her to take action and buy your product or services. These are words used to sell, and they are often referred to as copy.

Medium. This area is one where entrepreneurs often make a mistake, especially when it comes to the internet. The medium is how your message gets to your prospect. Examples of different medium are: postcards, newsletters, TV, radio, business cards, sales letters, internet, tear sheets, free recorded messages, email, etc. The internet is tricky because everyone thinks that the rules change when they go online. That is dangerous thinking. The principles that make marketing work do not change and they apply regardless of what medium you are in. You may have to tailor your message to fit within a given format, but the rules are still the same.

Market. This term refers to your target market. That is to say, who are you trying to sell your product or services too. Obviously, you can’t sell to every single person on the planet, so you have to pick a certain group or niche of people to market to. If you haven’t already tried this, you should sit down and write down every possible thing you could think of about your target market, and use this as a guide in your marketing. If you are marketing to everybody you are marketing to nobody.

These three factors work together and feed into one another. You must have the right message being delivered to the right market via the right medium. If any of these three factors is not right than it could sink an entire campaign. For instance if you are a swimwear provider you would have better success marketing to people in Florida than you would in Wisconsin. If you sell expensive jewelry you want to market to people in wealthier parts of town than those in the poorer parts.

You see, people learn and react in different ways. Some people like to read things, others like to listen to them, and still others like to learn things hands on. This means that you have to put your sales message in the best format for you target market to consume it. You don’t want to send an email campaign to someone who hates to check email, or pay for TV commercials broadcast to people who don’t watch television (believe it or not – they still exist).

There are several good ways to avoid making these types of mistakes, and most of them involve doing a little research. Go and spend time wherever your target market spends time. Eat what they eat, watch what they watch, and do what they do. This will give you a much better understanding of your market. To figure out what media works best, you should look into what types of publications that your target market responds too. Find successful (the key word being successful) people that are marketing to your group and find out what they are using and copy it. Finally, a good catch-all way to improve your chances is by using campaigns that include multiple media. For instance, you could use a 3-step mailing campaign that includes a sales letter, CD, and voice broadcast.

I know that adapting your marketing to include this type of strategy may be difficult, but I assure you it is well worth the effort. If you don’t concern yourself with all three aspects you are leaving money behind. If you apply these principles properly there is no question that you will see a boost in both your response and your bank account.

Michael Black is a Direct Response Marketing Guru located in Colorado Springs, CO and Co-founder of Direct Results Marketing. Along with co-founder Jarrod Cash they have created comprehensive marketing kits, systems, and promotions for all kinds of businesses and services. If you want to make more money in less time then you need to be talking to us.

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Readability In Sales Letters – Ads – and Promotions: How to Get The Most For Your Marketing Dollar

Readability is essential to writing a good sales message. What is readability you ask? It’s quite simple really… It’s the combination of multiple factors: sentence and paragraph lengths, structure and organization, how interesting or lively you are, the look and feel of the piece, and most importantly how well you matched your message to the emotions and interests of your target market.

Often, when people write ads and sales letters they get too caught up in using big words and fancy sounding jargon when describing their product or services. They are still caught in the “School / College” mindset that everything must be perfect and sound very intelligent. This is actually the exact opposite of what you should be doing.

When you write an ad or sales letter you want to be very careful about matching your message to your target market. You see people respond better to people (or in this case ads) that address their concerns or interests – that sound just like them. Furthermore, the reading level for the average American is somewhere at the middle school level. The average American will only read a handful of books in a year! I don’t say this to be critical, I say this because your marketing must address this concern.

That means that your marketing message should not rely on big words or complex ideas. Instead, your sales letters should read like someone is talking to you. This means that your promotions should have personality. You should use words that your target market would use. You may even want to take time to explain how you are a common Joe just like everybody else – a real live person not a faceless corporation. Include intentional misspellings and grammatical errors to mimic everyday communication. Sentence fragments, dangling participles, and common words are how people talk in real life and your sales message should mirror that reality. In fact, when you write your sales letters they should make your high-school grammar teacher cringe!

A good tactic to make sure that your ads will be easily readable involves reading your ads out loud. If you have problems or are stumbling over words, you need to rework your message to increase readability. A better tip is to take a child of about 10 years old and have them read your sales letter aloud. Any words that the child cannot read or understand should be replaced with clearer language.

Another way to connect with your target market is to go to where they would spend their free time and just listen to what they say and how they talk. This might mean that you spend time listening to people in certain sections of supermarkets, hanging out at the local pub, or going to a professional sports game. One final pitfall to avoid is the use of graphic artists. Never let some graphic artist get a hold of your sales letter and start monkeying around with it. It is important that the person that has the clearest understanding of the market, as well as the goals of the marketing, should guide the final outcome. That will almost always end up being you. The only principle that should guide your marketing is profit… pure and simple. Remember, you are not out there to win awards!

Readability is vital to the success of your promotions, ads, and sales letters. After all, if the stuff is too hard to read and understand most people won’t bother to continue reading. It is important to acknowledge this problem and to address it in your marketing. If you don’t you could are leaving money behind on the table! Stick to these tips and you will get a better response out of your sales letters, ads, and promotions.

Michael Black is a Direct Response Marketing Guru located in Colorado Springs, CO and Co-founder of Direct Results Marketing. Along with co-founder Jarrod Cash they have created comprehensive marketing kits, systems, and promotions for all kinds of businesses and services. If you want to make more money in less time then you need to be talking to us.

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